Advil is a brand that requires no introduction. Pfizer & their agency of record, Y&R Canada, were tasked with creating a new Drupal-based website as part of Advil’s product realignment initiative in Canada.
Y&R came to Fuse with some preliminary creative for the Advil website. We finessed the IA and design, planned out the Drupal 7.x build, configured and themed the new Advil.ca
Some of the site’s features include:
- Drupal 7.x
- Multilingual (French & English)
- Interactive Dosage calculator
- Product couponing system
- Complex product and learning matrix