Hinterland

Hinterland creates a collection of functional objects, interior spaces and custom furniture. Their approach marries modernist design with time-honoured craftsmanship, and carries a fondness for the simplicity of the natural world.

Upstart furniture design company, Hinterland Design, came to Fuse looking for a new website to help represent and showcase the brand and products online. The site needed to be easily managed by staff that are more in tune with woodworking tools than computers. The design needed to represent the brand with large, beautiful imagery in the hopes of generating and capitalizing on interest from social media and design blogs.  Hinterland has since been profiled on dwell.com, apartmenttherapy.com, inhabitat.com and the website has helped bring in new clients such as Nike who’s headquarters in Oregon now feature pieces from the Hinterland collection.

The site was built on Drupal 7.x and features a simple, beautiful interface to house the excellent imagery and product/service information.