Who is your e-commerce site missing out on?
Recently one of my friends decided it was time to pop the big question to his girlfriend, and had asked for some help in searching out a good company to purchase the engagement ring from. As two web industry folks, our online search quickly turned from excitement into frustration as we started to see a trend in online versions of local and national jewelry stores - poor usability structures and very few mobile/responsive sites.
Here's some quick stats to keep in mind from the 2012 Canadian Internet Use Survey: