OpenRoad Auto Group is the largest Auto dealership group in British Columbia. OpenRoad came to Fuse with rapid growth goals, a desire to represent their brand more effectively than cookie cutter dealership sites could, and some unique ideas to help build relationships with their customers.
Some of the highlights of this project include:
- "Create My Deal" feature that allows customers to price, calculate their trade-in value, reserve and put a deposit on a new or used vehicle
- Custom built new and used vehicle inventory management system (Swift IMS built on the Laravel Framework)
- Automated syndication of all inventory to various platforms
- Drupal 8 powered CMS that allows content editors to post to one, some or all 19 websites from one content authoring interface.
- Integrations with Chrome Data, Evox images, vAuto, AIM, OneEighty, Canadian Black Book & Speedshift Media
- Integrations with various CRM systems